Performance Marketing Specialist (Google & Meta Ads)

Job ResponsibilitiesOwn paid media strategy, build and daily optimisation across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads.Manage client budgets responsibly and report cost per lead, cost per acquisition and return on ad spend honestly - including when a campaign is not working.Build conversion tracking properly: GA4 events, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports.Design and run structured tests on audiences, creative, landing pages and bidding strategies.Write and iterate ad copy; brief the creative team on the assets each campaign needs.Work with the web team on landing page conversion rate optimisation - traffic is only half the job.Produce monthly performance reviews and quarterly plans for each account.Educational RequirementsBachelor's degree in Marketing, Business, Statistics or a related field.Google Ads and Meta Blueprint certifications strongly preferred.Experience Requirements2 to 5 years running paid campaigns with real accountability for spend.You have personally managed at least NPR 1,000,000 (or equivalent) in cumulative ad spend.Fluent in GA4, Google Tag Manager, Looker Studio and the Meta Ads Manager reporting stack.Comfortable with spreadsheets: pivot tables, blended CAC models, basic cohort analysis.E-commerce and lead-generation funnel experience both valued.Additional RequirementsYou are numerate and sceptical - you check attribution before you celebrate.You can defend a budget recommendation to a client who wants to cut it.Experience with LinkedIn Ads or TikTok Ads is a bonus.Compensation & Other BenefitsCompetitive salary reviewed annually, plus performance-based incrementsFestival bonus (Dashain/Tihar) and leave encashment as per company policyProvident fund, gratuity and insurance in line with the Nepal Labour ActFive-day working week with flexible start hours; hybrid options for eligible rolesPaid annual leave, sick leave and all gazetted public holidaysCompany-funded certifications, courses and conference passesModern hardware, licensed tools and a quiet, well-equipped office in TokhaA clear career track with six-monthly reviews - we promote from within first