Sales Head (23 days left)

Position OverviewThe Head – Sales & Marketing will be responsible for driving revenue growth, market expansion, and brand visibility across multiple sales verticals. The role demands strong networking capability, trade relationship management, institutional sales expertise, and execution excellence in BTL activities, especially in healthcare diagnostics.The position will lead strategy, execution, team performance, and partnerships across the following four core verticals along & guide its team for execution of defined strategy advised time to time by managementNetworking Sales(Collection Centers | Franchise | HLM Partnerships)Key ResponsibilitiesBuild and scale collection center networks, franchise models, and High-Level Medical (HLM) partnerships.Identify new locations and partners for network expansion (urban & semi-urban).Negotiate commercial terms, commissions, and SLAs with partners.Ensure partner onboarding, activation, and performance monitoring.Drive partner engagement programs to improve sample flow and revenue per partner.Coordinate with operations to ensure service quality for network partners.KPIsNumber of active collection centers / franchisesSample volume/value per partnerRevenue contribution from networking verticalTrade Sales(Doctors | Clinics | Medico Marketing | Labs | Specialty Sales)Key ResponsibilitiesDevelop and execute doctor engagement and referral programs.Strengthen relationships with clinics, hospitals, nursing homes, and specialty practices.Manage medico-marketing initiatives (doctor meets, CMEs, test education).Build alliances with other labs for referral or specialty testing.Promote specialty and high-margin tests through focused sales initiatives.Lead and mentor field sales teams; set territory-wise targets and review performance.KPIsDoctor coverage & active referrersTest volume growth (routine + specialty)Conversion rate from medico-marketing activitiesCorporate & Institutional Sales(Banks | Pharma | Industries | PSU | Government)Key ResponsibilitiesAcquire and manage corporate health check-up contracts.Build long-term relationships with HR, Admin & procurement teams.Handle institutional clients including banks, pharma companies, factories, PSUs, and government bodies.Lead tendering, empanelment, and RFP processes.Ensure timely billing, collections, and contract renewals.KPIsNumber of active corporate accountsAnnual contract value (ACV)/Revenue GeneratedRenewal and repeat business ratioBTL Activities(Health Camps | CMEs | Post-Event Follow-ups)Key ResponsibilitiesGuide the events & program managerPlan and execute BTL initiatives including health camps, awareness drives, and CMEs.Coordinate with marketing and operations for end-to-end execution.Ensure lead capture, data quality, and systematic post-event follow-ups.Convert BTL leads into walk-ins, corporate tie-ups, or long-term referrers.KPIsNumber of camps / CMEs conducted & revenue generated from the sameLeads generated vs conversionsCost per acquisition (CPA).Digital Marketing & Lead ConversionThe Head – Sales & Marketing will oversee and align digital marketing initiatives to support business growth across all verticals. This includes working closely with internal teams or agencies on website performance, SEO, local search visibility, social media presence, paid campaigns, and online reputation management. The role will ensure that digital leads (B2C & B2B) are properly tracked, responded to, and converted through structured follow-up mechanisms. Focus will be on driving walk-ins, home collection leads, corporate enquiries, and doctor visibility, while continuously monitoring digital ROI, cost per lead, and conversion ratios to ensure measurable revenue impact.