Marketing Assistant Manager

To execute and coordinate marketing and brand-building initiatives for the 2-Wheeler business, focusing on strengthening brand awareness, generating quality leads, increasing customer engagement, and supporting sales growth through effective marketing activities. Key Responsibilities Plan, coordinate, and execute marketing campaigns, BTL activities, events, and product launches in line with business, sales, and brand objectives. Manage digital and social media marketing initiatives to enhance brand visibility, expand customer reach, and drive meaningful engagement with the target audience. Coordinate with Sales, Aftersales, and dealers to plan and implement local marketing campaigns, promotional activities, and activation programs effectively. Support lead generation and customer engagement activities by implementing marketing initiatives that attract potential customers and support the sales process. Monitor market trends, customer insights, competitor activities, and changing customer preferences to identify relevant marketing opportunities and support decision-making. Prepare monthly marketing reports and conduct campaign performance analysis to measure results, track key activities, and identify areas for improvement. Manage marketing materials and ensure consistent brand communication across campaigns, promotional activities, events, and dealer-level marketing initiatives. Ensure marketing activities are executed within planned timelines and in coordination with relevant teams and stakeholders. Qualifications & Experience Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred. 3–5 years of relevant marketing experience, preferably within the automotive or 2-wheeler industry. Practical experience in digital marketing, BTL activities, event management, and dealer coordination preferred. Good understanding of marketing campaigns, brand-building activities, customer engagement, and sales support. Strong communication, coordination, analytical, and interpersonal skills.