Content Creator

The Content Creator will develop creative, engaging, and brand-aligned content to promote Mastakala’s products, services, campaigns, and brand identity across digital and social media platforms. The role encompasses content planning, photography, videography, video editing, and collaboration with the marketing and sales teams to produce compelling material that showcases Mastakala’s products, customized gifts, campaigns, festivals, and corporate gifting solutions across Facebook, Instagram, TikTok, and other relevant channels. Create engaging content for Facebook, Instagram, TikTok and other relevant platforms.Develop Reels, short-form videos, product videos, promotional videos, photos, stories, and other digital content.Create content that highlights Mastakala’s products, customized gifts, campaigns, festivals, and corporate gifting solutions.Plan and conduct product, lifestyle, promotional, and behind-the-scenes photoshoots.Record videos for social media and marketing campaigns.Handle basic lighting, framing, composition, and camera equipment.Coordinate with stores, production teams, and other departments for content requirements.Edit short-form and long-form videos according to platform requirements.Add captions, music, transitions, voiceovers, and other necessary elements.Ensure all content maintains consistent quality and Mastakala’s brand identity.Prepare and maintain a regular content calendar.Create timely content for festivals, events, promotional campaigns, product launches, and special occasions.Stay updated with social media trends, viral formats, sounds, and content styles.Suggest new content ideas based on audience engagement and current trends.Work closely with the Marketing, Sales, Retail and Design teams to understand promotional requirements.Coordinate with relevant departments to collect product information and content requirements.Participate in events, exhibitions, store activities, and promotional campaigns when required.Ensure all content reflects Mastakala’s brand image, values, and communication style.Maintain consistency in visual presentation, tone, and messaging.Contribute creative ideas to strengthen Mastakala’s online presence and brand awareness.Monitor content performance, engagement, reach, and audience response.Identify successful content formats and recommend improvements.