Digital Media Manager

Education Asia is looking for a creative, strategic, and results-driven Digital Media Manager to lead and oversee our digital marketing, social media, search engine marketing, and content activities. The ideal candidate should have hands-on experience in digital marketing, content creation, paid advertising, SEO, GEO, social media management, campaign planning, and creative execution.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies aligned with Education Asia’s business and marketing objectives.Manage and oversee Education Asia’s social media platforms and overall digital presence.Plan, create, and manage engaging content for social media, websites, and other digital channels.Develop creative concepts, content strategies, campaign ideas, and promotional plans.Write scripts and creative briefs for promotional videos, reels, advertisements, and other digital content.Design or oversee the development of social media creatives, promotional materials, and digital assets.Plan, coordinate, and oversee video shoots, including concept development, scripting, execution, editing, and finalization.Manage Meta Ads Manager and develop, execute, monitor, and optimize paid campaigns across Facebook and Instagram.Manage Google Ads Manager/Google Ads campaigns, including campaign setup, audience targeting, budget allocation, monitoring, and optimization.Develop and implement SEO strategies to improve website visibility, organic traffic, search rankings, and lead generation.Conduct keyword research, on-page SEO, content optimization, and coordinate technical SEO requirements where necessary.Work on GEO (Generative Engine Optimization) strategies to improve Education Asia’s visibility across AI-powered search and generative platforms.Monitor search engine and digital marketing trends and identify opportunities to improve organic and paid visibility.Track and analyze campaign performance, website traffic, engagement, leads, conversions, and other key digital marketing metrics.Prepare regular digital marketing performance reports with insights and recommendations.Coordinate with internal teams, designers, videographers, content creators, and other stakeholders to ensure timely execution of campaigns.Stay updated with emerging trends in digital marketing, social media, SEO, GEO, paid advertising, content marketing, and AI-powered search.Identify opportunities to improve brand awareness, online visibility, audience engagement, and lead generation.Manage multiple campaigns and projects simultaneously while ensuring deadlines and quality standards are met.