Marketing Lead – Traditional & Offline Marketing

About the RoleWe are looking for an experienced Marketing Lead to drive our traditional and offline marketing initiatives, strengthen brand presence, expand market reach, and support business growth.The primary focus will be on events, activations, partnerships, college/community outreach, PR, OOH, print, radio/TV, sponsorships, and other on-ground marketing activities.Key ResponsibilitiesDevelop and execute traditional and offline marketing strategies and campaigns.Plan and manage events, exhibitions, activations, college outreach, community and street marketing.Identify and manage sponsorships, partnerships, and brand collaboration opportunities.Build relationships with media houses, event organizers, colleges, communities, and external partners.Plan and coordinate OOH, print, radio, TV, PR, and promotional activities.Manage vendors, agencies, event partners, budgets, and campaign execution.Conduct market research to identify new markets, audiences, and offline opportunities.Work with the digital and creative teams to connect offline campaigns with digital channels.Track campaign performance, leads, reach, brand visibility, and ROI.Lead the marketing team and coordinate with Sales, Content, Design, and Management.RequirementsBachelor’s degree in Marketing, Business, Communications, or a related field.4+ years of experience in traditional/offline, field, brand, or event marketing.Strong hands-on experience in events, activations, partnerships, outreach, and on-ground campaigns.Experience managing vendors, media, agencies, and external stakeholders.Strong communication, negotiation, coordination, and project management skills.Good understanding of the Nepalese market and consumer behavior.Basic understanding of digital marketing and social media.PreferredExperience in PR, OOH, radio, TV, print, sponsorships, and large-scale events.Experience in college/community/street marketing.Experience in a tech, startup, SaaS, or marketplace company.Previous team leadership experience.Key Performance Areas (KPAs)Brand awareness and market presenceOffline campaign reach and effectivenessEvent and activation performanceLead generation and market expansionPartnerships and outreachPR and media visibilityCampaign ROI and budget efficiencyTeam and campaign executionWhy Join Us?Lead and shape our traditional/offline marketing function.Work on events, activations, partnerships, and market expansion.Opportunity to build and grow a strong brand.Collaborate with Sales, Digital, Content, and Design teams.Monday–Friday, 5-day work week.