Sales Development Representative

Position Overview The Sales Development Representative (SDR) is responsible for engaging qualified prospects through email and telephone outreach, assessing their business requirements, and booking meetings for the senior sales team. The role serves as the link between lead generation and business development, ensuring that every prospect is properly verified, contacted, qualified and handed over with clear information and agreed next steps. Key Responsibilities Prospect verification and outreachReview prospect information before initiating outreach. Confirm that contact details are accurate and that prospects remain in relevant roles. Conduct structured outbound outreach through email, telephone and approved sales channels. Personalise communication using the information provided by the lead generation team. Follow established outreach sequences while adapting conversations to each prospect’s needs. Cold calling and engagement Make regular outbound calls to prospects across assigned international markets. Confidently introduce the company’s solutions to business decision-makers. Handle initial questions and common objections professionally. Follow up promptly on replies, calls and expressions of interest. Maintain consistent outreach activity while focusing on quality outcomes. Lead qualification Conduct initial screening calls to understandAssess whether an opportunity meets the company’s qualification criteria. Prioritise prospects according to their size, credibility, urgency and commercial potential. Disqualify unsuitable opportunities early to protect the time of the senior sales team. Meeting scheduling and handoverBook qualified meetings into the approved calendars of senior sales representatives. Ensure meetings are assigned to the appropriate team member based on the opportunity’s size and requirements. Confirm meetings with prospects and follow up on potential cancellations. Prepare concise meeting briefs covering the prospect’s needs, key contacts, opportunity size and relevant background. Support the rescheduling of missed meetings where appropriate. CRM and process management Maintain accurate and current prospect records in the CRM. Record all calls, emails, responses, qualification outcomes and next actions. Ensure every active prospect has a clearly documented next step and follow-up date. Return incomplete or unsuitable records to the lead generation team with appropriate feedback. Follow approved scripts, templates, qualification criteria and reporting processes. Provide regular updates on outreach performance, pipeline activity and emerging market feedback.Required Qualifications and Experience At least two years of experience in B2B sales development, inside sales, telemarketing or a related outbound sales role.Demonstrated experience conducting cold calls and engaging business decision-makers. Strong spoken and written English, with the confidence to communicate with international prospects. Ability to manage a consistent volume of outbound calls and emails. Strong questioning, listening and qualification skills.Ability to distinguish genuine commercial opportunities from low-potential enquiries. Good organisational skills and attention to detail. Comfortable working with structured processes, performance targets and defined timelines. Willingness to work hours aligned with the assigned international markets. Key Competencies Confident and professional communicationProspecting and cold-calling ability Commercial awareness Lead qualification and prioritisation Objection handling Accountability and follow-throughAccuracy in documentation Resilience and consistencyTime and calendar managementTeam collaboration