SEO Specialist

We are looking for an experienced and results-driven Senior SEO Executive to lead and execute end-to-end SEO, ASO, and AI Search Optimization strategies across Ambition Guru, Ambition Guru College, AG Books, and other digital properties.The ideal candidate should have strong hands-on expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, SEO Content Strategy, ASO, and AI Search Optimization/GEO, with the ability to analyze performance data and convert insights into measurable organic growth.Key Responsibilities:Develop and execute end-to-end SEO, ASO, and AI Search Optimization strategies across multiple websites and digital properties.Conduct comprehensive keyword research, competitor analysis, search intent analysis, and opportunity mapping.Manage and optimize On-Page SEO, including website structure, metadata, headings, internal linking, content optimization, schema markup, and landing pages.Conduct Technical SEO audits and coordinate with Development/Product teams to resolve crawlability, indexing, Core Web Vitals, site architecture, JavaScript, and other technical issues.Plan and execute Off-Page SEO and high-quality link-building strategies to improve domain authority and organic rankings.Manage Local SEO and Google Business Profile optimization for relevant locations and services.Lead App Store Optimization (ASO) for Google Play Store and Apple App Store, including keyword research, listing optimization, and performance monitoring.Develop and implement AI Search Optimization / Generative Engine Optimization (GEO) strategies for platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.Develop SEO content strategies and work closely with Content Writers to ensure content satisfies search intent, E-E-A-T principles, and AI search visibility requirements.Monitor and analyze Google Search Console, Google Analytics 4, Google Tag Manager, and SEO tools to identify technical and organic growth opportunities.Track organic traffic, keyword rankings, conversions, backlinks, Core Web Vitals, crawling, and indexing performance.Support and optimize YouTube SEO and video discoverability across relevant channels.Coordinate with Content, Development, Product, and Digital Marketing teams to ensure SEO is integrated into overall digital marketing initiatives.Prepare weekly and monthly SEO, ASO, and AI Search performance reports, including insights, actions, achievements, and growth opportunities.Continuously test, analyze, and improve SEO strategies based on search trends, algorithm updates, competitor activity, and performance data.Take ownership of organic growth targets and contribute to measurable traffic, ranking, conversion, and lead-generation improvements.Job Specifications:4+ years of proven hands-on experience in SEO, preferably managing multiple websites, brands, or digital properties.Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, and SEO Content Strategy.Strong understanding of ASO (App Store Optimization), including Google Play Store and Apple App Store optimization.Practical knowledge of AI Search Optimization / Generative Engine Optimization (GEO) for ChatGPT, Gemini, Perplexity, Google AI Overviews, and similar platforms.Strong experience with Google Search Console, Google Analytics 4, Google Tag Manager, Google Business Profile, and SEO reporting.Hands-on experience with professional SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, or equivalent platforms.Strong understanding of website technical performance, Core Web Vitals, crawling, indexing, site architecture, structured data, and JavaScript-related SEO issues.Good knowledge of HTML and CSS and the ability to understand and communicate technical SEO requirements with developers.Strong understanding of SEO-friendly content creation, keyword placement, search intent, E-E-A-T, and content optimization.Good knowledge of YouTube SEO and E-commerce SEO.Strong analytical and problem-solving skills with the ability to convert SEO data into actionable strategies and measurable business outcomes.Understanding of Digital Marketing, including content marketing, paid marketing, analytics, conversion optimization, and lead generation.Ability to independently manage SEO initiatives while coordinating effectively with Content, Development, Product, and Digital Marketing teams.Strong communication, reporting, presentation, and team-coordination skills.