Sales Officer- General Trade

Job Purpose: The Sales Officer will be responsible for managing and expanding the modern trade/general trade sales for an FMCG trading company. The successful candidate will play a critical role in achieving the company’s sales objectives by developing and implementing effective sales strategies, managing key accounts, and ensuring high levels of customer satisfaction. Key Responsibilities: Develop and implement sales strategies to achieve the company’s sales objectives. Manage and expand the company’s modern trade/general trade sales channels. Build and maintain strong relationships with key accounts, including retailers, wholesalers, and distributors. Conduct regular market research and analysis to identify new business opportunities and stay up-to-date on industry trends. Monitor sales performance, identify areas for improvement, and take corrective action as necessary. Ensure high levels of customer satisfaction by responding to customer inquiries and resolving complaints in a timely and professional manner. Collaborate with other departments, such as marketing and logistics, to ensure effective communication and coordination of sales activities. Prepare regular sales reports and present findings to senior management. Participate in trade shows, exhibitions, and other marketing events to promote the company’s products and services. Keep abreast of competitors’ activities and recommend appropriate actions to maintain and increase the company’s market share. Requirements: Bachelor’s degree in business, marketing, or a related field. At least 2 years of experience in sales, preferably in an FMCG trading company. Strong communication, negotiation, and interpersonal skills. Ability to build and maintain strong relationships with customers and key stakeholders. Good analytical and problem-solving skills. Familiarity with modern trade/general trade sales channels and their operations. Proficiency in Microsoft Office and other relevant software applications. Ability to work independently and as part of a team in a fast-paced environment. Willingness to travel as needed.