Senior Search & AI Optimization Strategist

Experience: 4+ Years Salary: 60K–80K Work Mode: Work From Home (First 3 Months) Working Period: Sunday–Friday, 7 Hours/Day Industry: Digital Commerce (Skincare, Medical Instruments, Hair Care, Travel & Events)Role OverviewWe are seeking a Senior Search & AI Optimization Strategist to lead organic growth strategies across traditional search engines and emerging AI-driven search platforms. The ideal candidate should have strong expertise in SEO, AEO, GEO, and AIO, a proven track record of improving organic performance, and the ability to independently manage projects, communicate with clients, and optimize workflows using AI.Key ResponsibilitiesSEO (Search Engine Optimization)Develop and execute advanced SEO strategies with measurable business results.Conduct keyword research, competitor analysis, search opportunity analysis, and content planning.Optimize on-page SEO elements including metadata, URL structures, internal linking, content architecture, and technical SEO factors.Diagnose ranking drops, traffic declines, indexing issues, and technical SEO problems independently.Perform SEO audits and provide actionable recommendations.Analyse search data to identify growth opportunities and improve organic visibility, traffic, and conversions.AEO (Answer Engine Optimization)Optimize content for featured snippets, AI-generated answers, and conversational search results.Develop structured content strategies to improve visibility across answer-based search experiences.Implement FAQ optimization, schema markup, and entity-based optimization strategies.GEO (Generative Engine Optimization)Optimize websites and content for AI-powered search platforms and generative search experiences.Improve brand visibility through entity optimization, authority signals, structured content, and AI search strategies.Adapt SEO strategies based on changes in AI search behaviour and evolving search technologies.AIO (AI Optimization)Utilize AI tools for research, content optimization, reporting, analysis, and workflow automation.Identify opportunities to improve SEO processes and team efficiency through AI-powered solutions.Stay updated with AI search trends and implement relevant optimization strategies.Required Technical SkillsMinimum 4 years of professional SEO experience with a proven portfolio of results.Strong understanding of technical SEO, content SEO, search algorithms, and organic growth strategies.Advanced experience with SEO and analytics tools:SEMrushAhrefsScreaming FrogGoogle Search ConsoleGA4 / Google AnalyticsGoogle Tag ManagerMicrosoft ClarityBing Webmaster ToolsExperience creating SEO strategies, technical audits, performance reports, and growth recommendations.Experience using project management tools such as Trello, Plane, ClickUp, or similar platforms.Strong SEO Content ExpertiseSEO blog writingConversion-focused copywritingSearch-focused content developmentBuy-intent content strategyContent optimization aligned with user intent and business goalsCMS ExperienceHands-on experience managing content within CMS platforms including WordPress, Drupal, Shopify, Magento, and similar systems, including content updates, SEO implementation, page optimization, internal linking, and CMS navigation.Advanced SEO ConceptsStrong understanding of advanced SEO concepts:Crawl budget optimizationLog file analysis and bot behaviour monitoringCore Web Vitals (CWV) and INP optimizationSemantic HTML and Schema MarkupSearch intent analysisTopical authority and content mappingInformation gain-driven content optimizationEntity optimizationSemantic search, LSI principles, and vector search conceptsAbility to analyse indexing patterns, crawling behaviour, and technical factors affecting organic visibility.Strong understanding of Google algorithm updates, search ecosystem changes, and AI search developments.Ability to monitor, measure, and adapt strategies based on algorithm updates and their impact on website performance.Soft Skills & Professional AttributesStrong ownership mindset with accountability for project outcomes.Strategic thinker capable of connecting SEO activities with business objectives.Strong problem-solving skills with independent decision-making ability.Clear and confident communication with clients and internal teams.Ability to manage deadlines and deliver consistent, high-quality work.Strong analytical thinking and attention to detail.Ability to create clear reports, documentation, and project progress updates.Comfortable working independently in a remote environment.Ability to mentor junior team members and contribute to team growth.Adaptable mindset with continuous learning in SEO, AI, and digital marketing.Commercial awareness and understanding of how organic search impacts business growth.What we ValueSEO professionals who take ownership and deliver measurable results.Strategic thinkers who go beyond basic SEO execution and solve complex growth challenges.Professionals who use AI effectively to improve productivity, efficiency, and decision-making.Team members who communicate clearly, manage client expectations, and contribute to long-term digital growth.