Performance Marketing Executive

Please read the requirements carefully before submitting your application.

Key Responsibilities • Plan, set up, manage, and optimize campaigns on Meta Ads Manager • Manage Google Ads campaigns, including Search, Display, YouTube, Performance Max and other relevant campaign types • Work across campaign objectives such as Awareness, Engagement, Traffic, Leads, Conversions, App Installs and Sales • Conduct audience research and build custom, retargeting and lookalike audiences • Perform keyword research and manage search campaigns • Monitor and optimize key performance metrics such as CPM, CPC, CTR, CPL/CPA, ROAS, Conversion Rate and Frequency • Conduct A/B testing across creatives, copy, audiences, placements and campaign structures • Manage campaign budgets and optimize budget allocation based on performance • Set up and monitor Meta Pixel, Conversion API, Google Tag Manager and conversion tracking where required • Work with creative/content teams to recommend ad formats, messaging and creatives based on campaign performance • Analyze campaign data and identify opportunities to improve results • Prepare weekly/monthly performance reports with insights and recommendations • Conduct competitor and digital advertising research • Troubleshoot campaign delivery, tracking, account and ad-related issues • Stay updated with changes in Meta Ads, Google Ads, platform policies and digital advertising trends Requirements ✓ 1–2 years of practical experience managing Meta Ads and Google Ads ✓ Strong understanding of campaign setup, targeting, optimization and reporting ✓ Experience handling multiple campaigns/accounts simultaneously ✓ Good understanding of Google Analytics (GA4) and tracking fundamentals ✓ Strong analytical and problem-solving skills ✓ Comfortable working with campaign data and performance metrics ✓ Ability to make optimization decisions based on data, not assumptions ✓ Good communication and reporting skills ✓ Agency experience will be an advantage

Awareness, Engagement, Traffic, Leads, Conversions, App Installs and Sales

custom, retargeting and lookalike audiences

CPM, CPC, CTR, CPL/CPA, ROAS, Conversion Rate and Frequency