Branding & Marketing Strategist

We are looking for a creative and strategic Branding & Marketing Strategist to join a digital marketing company and develop integrated brand, digital, social media, content, and communication strategies for multiple clients.The role requires someone who can think beyond individual social media posts or campaigns and develop meaningful brand stories and marketing solutions across different platforms.The selected candidate will work closely with clients, designers, content creators, social media teams, and production teams to take projects from client briefs and initial concepts through campaign execution.The ideal candidate should combine strategic thinking, creative ideation, strong communication, client management, and hands on execution. Brand and Digital Strategy• Develop integrated branding, digital marketing, social media, content, and communication strategies.• Understand client business objectives and translate them into clear marketing strategies.• Develop brand positioning and campaign directions based on client requirements.• Create campaign concepts, brand activations, communication platforms, and content strategies.• Develop 360° marketing solutions across relevant channels.• Conduct market, audience, competitor, and industry research.• Ensure strategies remain aligned with target audiences, brand positioning, and business objectives.Campaign Planning and Creative Strategy• Translate client briefs into strategic directions and creative campaign concepts.• Develop campaign ideas for digital and social media platforms.• Participate in brainstorming and creative ideation sessions.• Develop culturally relevant and commercially viable campaign ideas.• Provide strategic direction throughout campaign development and execution.Creative Pitches and Proposals• Develop creative pitches for new and existing clients.• Prepare strategic marketing proposals.• Create pitch decks, campaign narratives, creative directions, and presentation materials.• Present campaign concepts and strategic recommendations.• Support new business and client acquisition through strategic and creative proposals.Client Servicing• Manage client briefs, requirements, feedback, and approvals.• Communicate regularly with assigned clients.• Present marketing strategies and creative concepts confidently.• Translate client feedback into clear directions for internal teams.• Manage campaign timelines and deliverables.• Build and maintain professional client relationships.• Manage multiple client accounts and projects simultaneously.Content and Creative Development• Develop concepts and scripts for social media and digital campaigns.• Develop ideas for reels, digital videos, voiceovers, brand films, DVCs, and TVCs where required.• Collaborate with copywriters, graphic designers, content creators, and creative teams.• Prepare clear creative directions for campaign execution.• Ensure content aligns with brand tone, positioning, and campaign objectives.• Review creative outputs from a strategic and brand perspective.Production and Campaign Execution• Coordinate photoshoots and video shoots.• Support content production and campaign execution.• Coordinate DVC and TVC productions where required.• Support brand activations and events.• Develop production briefs.• Coordinate with internal teams, vendors, and external partners.• Participate in pre production, production, and post production activities when required.• Ensure final outputs meet client expectations and maintain brand quality.Cross Functional Collaboration• Collaborate with strategy, creative, content, design, social media, account management, and production teams.• Coordinate stakeholders to ensure campaigns move smoothly from concept to delivery.• Participate in internal brainstorming and campaign reviews.• Maintain consistency between strategy and creative execution across campaign touchpoints.