Digital Marketing Manager

We are looking for a Digital Marketing Manager (Performance Marketing) to lead the company’s digital marketing strategy, performance marketing activities, and digital customer acquisition efforts.The role will have a strong focus on Meta Ads, campaign strategy, performance optimization, analytics, digital content and customer acquisition, with responsibility for driving measurable business results across online channels and retail outlets.The Digital Marketing Manager will work closely with the marketing, creative, e-commerce and retail teams to develop and execute digital campaigns, translate performance data into actionable insights, and continuously improve digital marketing effectiveness.Key Responsibilities1. Digital & Performance Marketing StrategyDevelop and lead the company’s digital and performance marketing strategy in line with business and marketing objectives.Plan campaigns across Meta, Google Ads and other relevant platforms, defining objectives, KPIs, budgets, audiences, and channel strategies.Develop strategies for customer acquisition, lead generation, online sales, remarketing, and retention.Identify opportunities to improve digital customer acquisition, marketing efficiency, and ROI.Stay updated on digital platform changes, advertising trends, consumer behaviors and emerging opportunities.2. Meta Ads & Paid MediaOwn the strategy, execution, and optimization of Facebook and Instagram advertising campaigns.Manage audience targeting, retargeting, lookalike audiences and customer segments.Monitor key metrics including CPM, CPC, CTR, CPL, CPA, ROAS, and conversions.Manage advertising budgets and allocate spending effectively across campaigns, audiences, and channels.Conduct ongoing A/B testing across creatives, audiences, messaging, offers and formats.Identify underperforming campaigns and high-performing audiences and creatives and take action to improve or scale results.Oversee Meta Pixel, Events Manager and conversion tracking.3. Digital Campaign & Content StrategyDevelop digital advertising strategies for new collections, product launches, promotions, festivals, and seasonal campaigns.Develop and refine ad content strategies based on campaign performance, audience insights and business objectives, using data to guide creative direction, messaging and testing priorities.Work with the creative team to develop performance-focused images, videos, Reels, carousels and other digital content.Identify high-performing organic content with potential for paid promotion and continuously test new creative concepts and formats.4. Retail & Location-Based MarketingDevelop digital strategies to support the company’s retail outlets across Nepal.Plan location-based campaigns targeting specific cities, outlets, customer segments, and geographic areas.Analyze campaign performance and identify opportunities to improve customer acquisition and store visits.Develop strategies that connect online engagement with offline retail conversion.5. Analytics, Reporting & E-commerceOwn the monitoring and analysis of digital marketing performance across campaigns and channels.Prepare regular weekly and monthly performance reports and dashboards.Analyze advertising spending, leads, conversions, sales, customer acquisition costs, and ROI.Translate campaign data into clear business and marketing recommendations and use insights to guide future campaigns, budgets and creative.Develop and optimize campaigns that drive website traffic, inquiries, and online sales.Monitor website, landing-page and conversion performance and identify opportunities to improve the digital customer journey.6. Team & Cross-Functional CoordinationWork closely with the Marketing Manager, creative, retail, e-commerce, and other relevant teams to align digital activities with business priorities.Manage and evaluate external digital marketing agencies and partners where applicable.Take ownership of day-to-day digital marketing decisions, ensuring campaigns are delivered accurately, efficiently, on time and within budget.