Software Sales & Marketing Specialist

We are part of a UK-based group of chartered certified accountancy firms and fintech companies, including UK Property Accountants, Sterling Wells, Crane & Partners, FigsFlow, RentalBux, Taxule, and PropertySPV. The group supports thousands of clients across 50+ countries.We are growing rapidly across multiple products and entities in the UK, USA, India, and Nepal. Our Nepal operations are an integral part of our global delivery model; a front-line team that clients and partner’s trust. We invest in our people through continuous learning, global exposure, and structured career growth.About FigsFlowFigsFlow is designed to streamline every aspect of running an accounting practice; from client onboarding and engagement letters to proposals, pricing, AML compliance, and workflow management; FigsFlow serves accounting firms across the UK, USA, Canada, and Australia, aligned to leading professional bodies including ACCA, ICAEW, ATT, CIOT, AAT, and CIMA.FigsFlow operates as a global product for the English-speaking accountancy market. The platform is practitioner-led and compliance-aware by design, built to meet the regulatory and professional standards that accounting firms across the UK, USA, Canada, and Australia expect. This is a high-growth product in a high-growth space, and the person in this role will play a direct part in driving FigsFlow's growth across all four markets.Role OverviewWe are looking for a driven and creative Software Sales and Marketing Specialist to join the FigsFlow team at our Kathmandu office. You will be responsible for developing and executing data-driven marketing and sales strategies to position FigsFlow as trusted, innovative solutions for accounting professionals across the UK, USA, Canada, and Australia.You will work closely with product, sales, and client delivery teams across the group, combining creativity with analytics to build brand visibility, generate quality leads, and optimise customer engagement across digital channels in all four markets simultaneously. This is a high-impact role at the intersection of SaaS, professional services, and international growth. Key ResponsibilitiesSales & Marketing StrategyDevelop and implement comprehensive marketing strategies aligned with business goals and growth targets for FigsFlow across the UK, USA, Canada, and Australia.Design and execute online and offline marketing campaigns targeting professional in each target market.Identify and analyse target audiences in each geography and develop segmentation strategies tailored to professional services markets.Monitor competitor activities and market trends across all target markets to identify opportunities and differentiation strategies.Content, Campaigns & Lead Generation Collaborate with product and sales teams across the group to craft compelling value propositions and marketing materials tailored to each of the four markets. Manage and optimise multi-channel marketing campaigns ; email, social media, SEO/SEM, webinars, and events ; simultaneously across the UK, USA, Canada, and Australia.Support product launches, webinars, and online events to increase engagement and lead conversion. Create content aligned with the FigsFlow brand voice: confident, practitioner-led, and compliance-aware.Adapt messaging and positioning for the regulatory and professional context of each target market ; UK, US, Canadian, and Australian accountancy environments.Analytics & ReportingManage marketing budgets and track ROI across all channels and markets, reporting regularly to senior leadership. Use analytics tools (Google Analytics, HubSpot, or equivalent) to monitor campaign performance and optimise spend.Produce regular performance dashboards and insights reports for senior stakeholders.AI Tools & Digital Productivity Leverage AI-powered tools (Claude, ChatGPT, Jasper, Canva AI, HubSpot AI) to accelerate content creation, personalisation, and campaign optimisation. Use AI tools for market research, audience segmentation, A/B testing copy, and generating marketing briefs.Stay current with developments in AI-assisted marketing and proactively recommend new tools or workflows to the team.Ensure all AI-generated content is reviewed, fact-checked, and aligned with brand and compliance standards before publication.