SEO Specialist

SEO Specialist Job Summary: We are seeking a skilled and detail-oriented SEO Specialist with a proven track record in implementing effective SEO strategies and managing tools like Moz Pro, Yoast SEO, and Rank Math Pro. The ideal candidate will have at least 2+ years of hands-on experience in technical and content-based SEO, backlink management (including disavow), and analytics tracking through platforms like Google Tag Manager and Facebook Pixel. Key Responsibilities: Plan, develop, and execute comprehensive SEO strategies to increase organic traffic and keyword rankings. Perform on-page and off-page SEO audits and optimizations using tools such as Moz Pro, Yoast SEO, and Rank Math Pro. Conduct in-depth keyword research, competitor analysis, and content optimization. Manage backlink strategies, including acquisition, monitoring, and disavow of toxic links. Monitor and analyze site performance with Google Search Console, Bing Webmaster Tools, and Google Analytics. Implement and manage Google Tag Manager for event tracking, and ensure proper integration of tracking pixels (e.g., Facebook Pixel, LinkedIn Insights). Collaborate with content and development teams to ensure SEO best practices are implemented across all digital assets. Generate detailed SEO performance reports and identify areas for improvement. Keep up with search engine algorithm updates, trends, and industry best practices. Requirements: Minimum 2+ years of professional experience in SEO. Proficient with SEO tools: Moz Pro, Yoast SEO, Rank Math Pro, Google Search Console, Bing Webmaster Tools, Ahrefs, SEMrush. Experience with Google Tag Manager, Pixel Integration, and web analytics tools. Strong understanding of on-page, off-page, and technical SEO practices. Experience with backlink management, including identifying and disavowing harmful links. Solid grasp of HTML/CSS and content management systems such as WordPress or Shopify. Ability to analyze data and provide actionable insights. Excellent communication and collaboration skills. Bachelor’s degree in Marketing, Communications, or a related field preferred. Must have knowledge of working with Google Workspace tools (Google Docs, Sheet, Keep, Calendar, Drive etc) Nice to Have: Experience with Local SEO and eCommerce SEO. Basic knowledge of PPC and its role alongside SEO. Familiarity with conversion rate optimization (CRO) techniques.