Marketing Lead – Digital & Offline Marketing

We are looking for an experienced, strategic, and results-driven Marketing Lead to lead our overall marketing function across digital, offline, and traditional marketing channels.This is not a purely digital marketing role. The ideal candidate must have hands-on experience planning and executing both online and offline marketing initiatives, with a strong understanding of brand building, market expansion, customer acquisition, events, partnerships, activations, and traditional media.1. Overall Marketing StrategyDevelop and execute annual, quarterly, and monthly marketing strategies.Translate business objectives into marketing goals, campaigns, KPIs, and action plans.Build integrated online and offline marketing campaigns.Identify new channels and initiatives to expand market reach.Build a strong and consistent brand presence across all customer touchpoints.2. Offline & Traditional Marketing — Key ResponsibilityPlan and execute offline marketing strategies and campaigns.Lead activities such as:Events and activationsCollege and community outreachDevelop creative on-ground campaigns to increase brand awareness and customer acquisition.Coordinate with vendors, event organizers, media houses, agencies, and external partners.Track and evaluate the effectiveness and ROI of offline marketing activities.3. Digital MarketingOversee digital marketing activities including Google Ads, YouTube Ads, Meta Ads, SEO, social media, email marketing, and content marketing.Work with the digital marketing team on campaign objectives, budgets, targeting, and performance.Monitor key metrics such as leads, conversions, CPL, CPA, CTR, CAC, traffic, engagement, and acquisition.Identify opportunities to improve and scale digital campaigns.4. Brand ManagementOwn and strengthen the company's overall brand strategy and positioning.Maintain consistent messaging and brand identity across online and offline channels.Lead brand awareness and reputation-building initiatives.Develop campaigns around festivals, seasonal opportunities, launches, promotions, and major company initiatives.5. Campaign Planning & ExecutionLead campaigns from ideation → planning → execution → monitoring → reporting → optimization.Develop campaign concepts, target audiences, budgets, timelines, and KPIs.Coordinate with Sales, Content, Design, Digital Marketing, Product, and other teams.Review campaign creatives, messaging, and promotional materials.Ensure campaigns are delivered on time and within budget.6. Partnerships, PR & Market ExpansionDevelop partnerships with:Businesses and employersColleges and educational institutionsCommunities and organizationsInfluencers and creatorsExplore sponsorship, referral, co-marketing, and partnership opportunities.7. Team LeadershipSet clear responsibilities, KPIs, targets, and deadlines.Coordinate work across digital, content, social media, design, and offline marketing.Review team performance and provide guidance.Build a creative and performance-oriented marketing culture.8. Budget ManagementDevelop and manage the marketing budget across digital and offline channels.Allocate budgets based on business priorities and expected impact.Monitor campaign costs and ROI.9. Analytics & ReportingEstablish and monitor marketing KPIs across digital and offline channels.Prepare regular performance reports for management.Use data and market insights to improve marketing strategies.RequirementsBachelor's degree in Marketing, Business, Communications, or a related field.4+ years of relevant marketing experience.Mandatory: Proven experience in both digital AND offline/traditional marketing.Candidates with experience limited primarily to digital marketing are not the ideal fit for this role.Strong experience in planning and executing offline campaigns, events, activations, partnerships, outreach, sponsorships, and traditional media.Hands-on knowledge of platforms such as Google Ads, YouTube Ads, Meta Ads, and Google Analytics..