Digital Marketing Officer

Job PurposeTo manage the clinic’s digital presence, promote healthcare services, generate online inquiries, and increase patient engagement through effective digital marketing.Key ResponsibilitiesSocial Media ManagementManage Facebook, Instagram, TikTok, social media platforms.Prepare and follow a monthly content calendar.Respond to social media inquiries and coordinate with the concerned department.Content & Graphic DesignCreate basic posters, social media posts, stories, and promotional materials.Use Canva and/or basic Photoshop for simple designs.Maintain the clinic’s branding and visual standards.Write captions and basic promotional content.Basic Video ShootingTake basic videos of doctors, health tips, events, health camps, and clinic activities.Have a general understanding of framing, lighting, camera angles, and clear audio.Shoot short-form content suitable for Reels, TikTok, and YouTube Shorts.Digital Marketing & PromotionPlan and manage social media advertising campaigns.Promote clinic services, health camps, offers, and awareness programs.Monitor campaign performance, inquiries, and leads.Online PresenceMaintain and update the clinic’s online information.Monitor Google Business Profile, reviews, and online engagement.Stay updated with current digital marketing and social media trends.Key Performance Indicators (KPIs)Social media growth and engagement.Quality and consistency of content.Digital inquiries and leads generated.Performance of paid advertisements.Regular completion of the monthly content plan.Improvement in online visibility and patient engagement.