Performance Marketing Specialist (Google Ads & Meta Ads)

Swiftfin Global is looking for a results-driven Performance Marketing Specialist to manage and optimize paid ad campaigns across Google Ads and Meta (Facebook & Instagram). This role is ideal for someone who thrives on data, has experience running multi-location ad campaigns, and can generate high-quality leads while keeping cost-efficiency in mind.

Plan, launch, and optimize paid search and social media ad campaigns for multiple business locationsManage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) accountsConduct audience targeting, A/B testing, and conversion optimizationMonitor daily ad spend, CTRs, CPCs, CPLs, and ROAS, and adjust strategies accordinglyBuild custom reporting dashboards and share performance insights with stakeholdersCollaborate with the design and content teams to develop effective ad creativesImplement pixel tracking, conversion events, and retargeting strategiesStay up-to-date with platform changes and digital advertising trends

1–3 years of hands-on experience managing Google Ads and Meta Ads campaignsProficiency with ad management platforms, tracking tools, and campaign reportingUnderstanding of ad creative testing, funnel optimization, and budget managementStrong analytical and problem-solving skillsAbility to work across multiple campaigns and meet performance targets