Senior Marketing Manager

We are looking for a dynamic, result-oriented, and experienced Senior Marketing Manager to lead and execute our marketing strategies and initiatives. The ideal candidate will have strong expertise in digital marketing, campaign management, data analytics, and team leadership, along with the ability to develop strategies that drive brand awareness, customer engagement, and business growth. The candidate should be proactive, creative, detail-oriented, and capable of working independently while managing multiple marketing activities and meeting deadlines.Key ResponsibilitiesDevelop and implement comprehensive marketing strategies aligned with the company's business objectives.Plan, execute, monitor, and optimize digital and offline marketing campaigns.Manage digital marketing activities, including social media, content marketing, paid advertising, email marketing, and other relevant channels.Analyze marketing performance, customer insights, market trends, and campaign data to identify opportunities for improvement.Track key marketing KPIs and prepare regular performance reports for management.Develop strategies to increase brand visibility, customer acquisition, engagement, and retention.Lead and coordinate marketing projects and ensure timely execution of campaigns.Manage and guide the marketing team, assign responsibilities, monitor performance, and provide necessary support and direction.Coordinate with sales, operations, creative, and other departments to ensure effective execution of marketing initiatives.Conduct market research and competitor analysis to identify emerging trends and business opportunities.Manage marketing budgets efficiently and ensure optimum return on investment (ROI).Maintain brand consistency across all marketing channels and promotional materials.Build and maintain relationships with external agencies, vendors, influencers, media partners, and other stakeholders when required.Stay updated on the latest digital marketing trends, tools, platforms, and industry best practices.Perform other marketing-related duties and responsibilities as assigned by management.Key RequirementsBachelor's degree in Marketing, Business Administration, Communications, or a related field.Master's degree is preferred.Minimum 3–4 years of relevant experience in marketing, digital marketing, campaign management, or a related managerial/senior-level role.Proven experience in developing and executing successful marketing campaigns.Experience in managing and leading a marketing team is highly preferred.Must have a personal two-wheeler and a valid driving license and also be willing to use it for work-related purposes when required.