Marketing Lead – Offline Initiatives

Job Description:Position Title: Marketing Lead – Offline InitiativesEmployment Type: Full-Time / OnsiteWork Location: Kathmandu, NepalReporting To: Founders & Head of GrowthPosition Overview:We are seeking a commercially driven and highly proactive Marketing Lead – Offline Initiatives for a growing AI technology company expanding its presence in Nepal. This role will lead the company’s offline growth and market-activation strategy, covering events, trade promotions, strategic partnerships, media & PR, podcasts, marketing collateral, merchandise, and partner-led programs.The company offers an AI-powered work platform that helps businesses and individuals turn their goals into finished, client-ready work. The platform brings together different AI capabilities, tools, documents, meetings, and data to help users execute tasks and create outputs such as websites, presentations, documents, and other business assets.Expected Strengths and Competencies:• Offline & Experiential Marketing: Strong understanding of events, activations, trade promotions, roadshows, conferences, exhibitions, and physical brand experiences.• Strategic Networking: Ability to build relationships with corporate houses, chambers, associations, media, creators, consultants, institutions, communities, and industry leaders.• Commercial Acumen: Strong understanding of lead generation, pipeline development, customer acquisition, conversion, budgets, and measurable marketing outcomes.• Partnership & Negotiation: Proven ability to structure partnerships, sponsorships, co-marketing initiatives, bundled offers, and institutional programs.• End-to-End Ownership: Ability to take complete ownership of initiatives from strategy and budgeting through execution, measurement, and optimization.• Execution Excellence: Strong organizational and logistical discipline with the ability to manage vendors, venues, production, staffing, travel, permits, and on-ground challenges.• Communication & Influence: Excellent spoken and written English and Nepali with strong interpersonal and stakeholder-management skills.• AI Curiosity: Ability to understand AI-powered products and communicate their business value in simple, practical language.The Impact Zone: Key Responsibilities:• Events & Activations: Plan and execute product launches, AI showcases, demo days, CXO roundtables, conferences, expos, chamber and dealer conferences, startup events, college festivals, meetups, pop-ups, and roadshows across Nepal.• Event Operations: Own venues, permits, vendors, printing, AV, staffing, travel, production, troubleshooting, and on-ground execution while ensuring qualified leads are digitally captured and transferred to Sales.• Trade Marketing: Develop seasonal schemes, launch offers, bundles, institutional packages, channel incentives, and POSM initiatives, including eligibility, redemption, tracking, and reconciliation.• Strategic Partnerships: Build relationships with corporate houses, chambers, associations, banks, telcos, insurers, hotels, airlines, co-working spaces, incubators, educational institutions, public bodies, nonprofits, retailers, consultants, trainers, media houses, event organizers, and community leaders.• Partnership Programs: Design and manage KOL, creator/influencer, affiliate, institutional, certified training, associate, ambassador, and student ambassador programs, including vetting, onboarding, enablement, tracking, rewards, payouts, reviews, and renewals.• Media & PR: Build relationships across print, TV, radio, business publications, technology portals, and newsletters to generate press releases, launch stories, founder interviews, bylines, expert commentary, and earned media coverage.• Podcasts & Thought Leadership: Secure podcast, radio, YouTube, panel, conference, keynote, and speaking opportunities for founders, leadership, and customers.• Brand Collateral & Merchandise: Oversee brochures, one-pagers, sector leaflets, case-study cards, standees, backdrops, banners, signage, outdoor/print media, and branded merchandise.• Budget & Vendor Management: Manage offline marketing budgets, agencies, vendors, production partners, and payout budgets while maintaining quality, cost efficiency, and timely delivery.• Performance Measurement: Track offline activities through QR codes, unique links, partner codes, event registrations, and surveys, and report on qualified leads, cost per qualified lead, signups, conversions, pipeline, media coverage, and budget utilization.• Market Expansion: Extend successful offline marketing playbooks into India and selected international markets through conferences, partner events, diaspora networks, and co-marketing initiatives.Required Qualifications:• Bachelor’s degree in Marketing, Business, Media, Communications, Public Relations, Event Management, IT, or a related field.• 3–6 years of relevant experience in offline, experiential, field, or integrated marketing.• At least 1 year of experience owning a marketing channel, budget, or program end-to-end.• Proven experience planning and executing events or activations in Nepal with measurable outcomes.• Experience negotiating partnerships, sponsorships, co-marketing arrangements, or strategic tie-ups.• Strong understanding of lead generation, pipeline development, marketing performance, and commercial outcomes.• Excellent communication and relationship-management skills in both English and Nepali.• Strong negotiation, logistics, commercial numeracy, and vendor-management capabilities.• Comfortable using productivity, CRM, marketing, and creative tools such as Google Workspace, Notion, Slack, Canva/Figma, and similar platforms.• Willingness to travel extensively across Nepal and occasionally internationally.Preferred Qualifications:• Existing relationships with media houses, creators, corporate organizations, chambers, associations, or business communities.• Experience in technology, SaaS, AI, startup, or B2B marketing environments.• Experience building marketing systems, programs, or networks from the ground up.• Experience managing agencies, vendors, sponsorships, and large-scale events.• Familiarity with CRM-based lead tracking and marketing attribution.• Experience developing scalable marketing playbooks and repeatable processes.Travel & Work Requirements:• Approximately 40–50% domestic travel across Nepal during activation and roadshow cycles.• Occasional international travel to India and selected global markets.• Evening and weekend work may be required depending on event schedules.• Full-time, onsite role based in Kathmandu.• Own laptop and smartphone, independent transportation, valid driving licence, and valid passport or willingness to obtain one.What We Offer?• Competitive fixed compensation based on experience and market standards.• Performance incentives linked to leads, signups, paid conversions, partnerships, and activation outcomes.• Travel, event, and communication expenses covered as per company policy.• Opportunity to join the founding commercial team of a rapidly growing AI technology business.• Opportunity to build and eventually lead an offline marketing team.• Exposure to a global AI product and international markets.• Opportunity to develop expertise in AI-native marketing and growth execution.How to Apply?Interested candidates can send their updated CV/resume to hr@vritjobs.com along with relevant proof of work, such as event photographs, partnership decks, press clippings, campaign samples, or program results.Candidates should also include:• A brief note on their strongest offline campaign in Nepal, including cost, execution, outcomes, and what they would improve.• A one-paragraph proposal outlining an initiative or partnership program they would launch within their first 60 days.