Digital Marketing Specialist

Digital Marketing SpecialistSoftupPosted on: Jun 1, 2023Apply NowLocation: Kathmandu, NepalCareer Type: Full TimeCategory: HybridCareer DescriptionSoftUp is seeking an organized, creative, energetic, self-motivated and tech-savvy person with demonstrated experience in digital marketing to join our team of rockstars. The ideal candidate will have experience in owned and earned digital media channels such as SEO and email, along with paid channels including Google Ads, Bing, Facebook, YouTube, Pinterest, Instagram and TikTok. This position is responsible for working with the CEO/Executives/Directors/Manager to conceive and produce targeted communication, video scripts, blogs, and other social contents. Essential duties and responsibilities include: Brainstorm with the content team for new ideas and strategies for effective content. Research markets and industries to create content that is innovative and original. Develop content on a wide variety of topics for multiple platforms (such as websites, blogs, articles, and social media). Oversee multiple client accounts simultaneously, while optimizing towards individual performance goals Perform the execution and ongoing optimization of display, paid social and search marketing campaigns Ad copy and landing page strategy and creation for performance Create eye-catching and innovative headlines. Create new content to assist marketing campaigns. Write SEO optimized content briefs for improved organic rankings Create and deploy email campaigns Develop marketing dashboards and performance reports for assigned clients Present weekly and quarterly performance reports on client-facing meetings Identify and present new ideas for campaign optimization to senior team members Qualifications/Requirements Bachelor’s Degree in marketing, business, journalism or related field, or equivalent knowledge and experience 3+ years SEO and SEM experience Experience with Google Analytics, Google Ads, Bing Ads, Facebook/Instagram Ads Experience with copywriting for digital ads Working knowledge of SEO principles Familiarity with Astrology, Hindu Culture, and Hindu traditional words. Familiarity with keyword placement and SEO Excellent English grammar and writing skills Able to multitask, prioritize, and manage time efficiently Self-motivated and self-directed Proficient with Microsoft Office Suite Confluence experience is a plus. Desired Skills and Experience Google Ads Certification Facebook Marketing Certification What To Do NextIf you’re passionate about delivering innovative, delightful, and enriching products and experiences, we’d love to hear from you. Please email us at career@softup.io or apply on SoftUp Website/LinkedIn.